The Short Answer
The best celebrity tequila in 2026 is Cincoro, Michael Jordan's brand, with Teremana from Dwayne Johnson the best value pick. Just remember that a famous name does not always mean a better tequila, so we ranked these bottles on production quality rather than star power. Prices below are approximate and vary by market.
Every few months another famous face launches a tequila. Some of these projects are serious, built with experienced distillers and real attention to the agave. Others are licensing deals wrapped in a heavy bottle, designed to sell on the name alone. The trouble for a shopper is that they all look premium on the shelf.
So we ignored the marketing and tasted the liquid. The six brands below are the celebrity tequilas worth your attention in 2026, ranked by how well they are made and how they drink, not by how many followers the founder has. A couple of them would earn a spot on any tequila list, celebrity or not. A couple coast on reputation more than substance, and we say so plainly.
Below you will find a quick comparison table, detailed notes on each bottle, and a section on how to tell a genuinely well-made celebrity tequila from a marketing play. If you want the rankings, they start right after the table.
| Rank | Brand | Celebrity | Price | Score |
|---|---|---|---|---|
| 1 | Cincoro | Michael Jordan & NBA owners | ~$70 | 8.6 |
| 2 | Teremana | Dwayne Johnson | ~$32 | 8.5 |
| 3 | Gran Coramino | Kevin Hart | ~$50 | 8.4 |
| 4 | Lobos 1707 | Backed by LeBron James | ~$55 | 8.3 |
| 5 | Casamigos | George Clooney & Rande Gerber | ~$50 | 8.0 |
| 6 | 818 | Kendall Jenner | ~$50 | 8.0 |
Cincoro
Cincoro was founded in 2019 by Michael Jordan together with four fellow NBA team owners, and the name (cinco plus oro, five and gold) nods to that group of five. It would have been easy to coast on that kind of star power. Instead, Cincoro built one of the most credible celebrity ranges on the market.
The blend draws on agave from both the highlands and the lowlands of Jalisco, which gives the tequila a fuller, more layered profile than most single-region bottles. The agave is cooked, fermented, and distilled with care, and the aged expressions rest in oak long enough to add structure without smothering the agave. The blanco is clean and bright; the reposado and anejo add measured spice and warmth.
On the palate the range is polished and consistent. There is a real sense that someone paid attention at each step. It sits at the premium end on price, but unlike many celebrity bottles, Cincoro tastes like it earns the number. This is the celebrity tequila we would happily pour for someone who takes agave seriously.
Teremana
Teremana, founded by Dwayne Johnson in 2020, is the value benchmark for the entire category, celebrity or not. It is made at a distillery in the highlands of Jalisco built for the brand, and it roasts its agave in traditional brick ovens rather than rushing the process through industrial autoclaves. That single choice does a lot of the work you taste in the glass.
The Blanco is clean and agave-forward with gentle citrus and pepper. The Reposado adds a light touch of oak and vanilla without losing the agave. The core range comes in additive-free, which puts Teremana ahead of several pricier celebrity brands on transparency alone.
At roughly 32 dollars, nothing else on this list matches it for the money. Teremana is the easiest celebrity tequila to recommend without an asterisk: honest production, fair price, and genuinely enjoyable drinking. It is our best value pick and it is not close.
Gran Coramino
Gran Coramino was co-founded by Kevin Hart with Juan Domingo Beckmann, whose family has centuries of tequila heritage behind it. That partnership matters. The production side is run by people who know the category deeply, and the result is a brand with more substance than its comedy-star face might suggest.
The range leans on aged expressions, including a reposado and a cristalino, with some finished in California Cabernet Sauvignon casks. That finish adds a soft, fruit-tinged sweetness that a lot of drinkers enjoy, though purists will note it moves away from a pure agave profile. Taken on its own terms, it is well made, easy to drink, and a step above most celebrity offerings in this price band.
Lobos 1707
Lobos 1707 was founded by Diego Osorio and is backed by an investor group that includes LeBron James, who is the brand's most visible ambassador. The name references a family history in the spirits trade, and the packaging leans into that heritage story.
In the glass, Lobos is competent and distinctive. Several expressions are finished in Pedro Ximenez wine casks, which lends a dried-fruit sweetness and a rounder texture. The blanco is clean and the joven is approachable. It is a well-put-together range that drinks nicely, even if the wine finishing means it will not be to every agave traditionalist's taste. Good, if not quite essential.
Casamigos
Casamigos is the brand that started the modern celebrity tequila boom. Founded by George Clooney and Rande Gerber, along with Mike Meldman, it was sold to Diageo in a landmark deal that showed just how valuable a famous name on a tequila bottle could be. It remains one of the best-known tequilas in the world.
As a drink, Casamigos is a smooth, soft, easy crowd-pleaser. It goes down without fuss, which is exactly why it became a staple at bars and parties. But some of that smoothness is a house style rather than the product of purist production, and Casamigos is not additive-free. It is a perfectly pleasant pour and a safe bet for a group, but on production merit alone it sits mid-pack. You are paying partly for the name.
818
818 was founded by Kendall Jenner in 2021, its name a nod to the San Fernando Valley area code where she grew up. The launch was one of the most heavily promoted in tequila history, and the brand's marketing has at times overshadowed the liquid inside.
The tequila itself is better than the cynics expected. The core range is additive-free, the blanco is clean and drinkable, and the reposado and anejo have picked up competition medals. It is a genuinely solid, approachable tequila. What holds it back from a higher spot is that it does not do anything a traditional producer at the same price does not do better. Good liquid, heavy marketing, a fair but not exceptional pour.
Do Celebrity Tequilas Actually Deliver
A celebrity on the label is a marketing decision, not a production one. It tells you who is promoting the tequila, not who is making it or how well. Some celebrity brands are built with real distilling partners and real care. Others are licensing arrangements where a famous face is rented to move an ordinary spirit at a premium price. The two can look identical on the shelf, so here is how to tell them apart.
Which Ones Are Genuinely Well Made
The strongest celebrity tequilas share the same traits as any strong tequila. Teremana roasts its agave in brick ovens and bottles an additive-free core range at a fair price. Cincoro blends highland and lowland agave into a polished, consistent lineup that stands next to serious non-celebrity brands. Gran Coramino pairs its celebrity founder with the Beckmann family's deep production expertise. In each case the fame is the marketing and the quality is real underneath it.
The marketing plays are the ones where the story is all about the founder, the bottle is heavier than the flavor, and the production details are vague. When a brand will not tell you how the agave is cooked or whether the tequila is additive-free, that silence is usually an answer.
How to Tell the Difference
Ignore the name and check four things. First, agave maturity: fully mature blue Weber agave, harvested after seven or more years, ferments cleaner and drinks smoother. Second, cooking method: traditional brick ovens or hornos treat the agave more gently than industrial autoclaves and produce a fuller cooked-agave character. Third, distillation: careful pot or copper-contact distillation strips out the sulfur compounds that create harshness.
Fourth, and easiest to verify, is whether the tequila is additive-free. Regulations allow small amounts of glycerin, caramel color, oak extract, and sweetener, and many big brands use them to fake smoothness and color. A tequila that carries additive-free verification is telling you the flavor comes from agave and process, not from a bottle of additives. Among the celebrity brands, Teremana and 818 have earned that verification for their core expressions, while Casamigos has not.
Are You Paying for the Liquid or the Name
The final test is value. A well-made celebrity tequila should cost about what an equally well-made bottle costs without the star attached. Teremana passes this test easily; you are paying for the liquid. Others charge a clear premium for the name, and whether that is worth it is up to you. Just go in knowing which one you are buying. The goal of this guide is simple: help you spend on the tequila, not on the celebrity.
More From The Agave Report
Casamigos Tequila Review: A closer look at the brand that launched the celebrity tequila era, and how it holds up today.
Best Casamigos Alternatives in 2026: Smoother, more honestly made bottles for anyone ready to trade up from Casamigos.
Best Black-Owned Tequila Brands: Founder-led tequila brands worth knowing, ranked on production and quality.
Frequently Asked Questions
What is the best celebrity tequila?
Cincoro, founded by Michael Jordan alongside four other NBA team owners, is the best celebrity tequila in 2026. It combines highland and lowland agave, careful production, and a refined range across blanco, reposado, and anejo. Teremana, from Dwayne Johnson, is the best value pick.
Is Casamigos or Teremana better?
Teremana is the better bottle for most drinkers. It uses brick oven roasting, comes in additive-free, and costs less than Casamigos. Casamigos is smooth and approachable, which makes it a reliable crowd-pleaser, but that softness owes a lot to house style. For value and honesty, Teremana wins.
What celebrity tequila is the best value?
Teremana Blanco is the best value celebrity tequila. At roughly 32 dollars it undercuts nearly every other celebrity brand while using traditional brick oven roasting and delivering clean, agave-forward flavor. It punches well above its price.
Are celebrity tequilas actually good?
Some are and some are not. A famous name tells you nothing about what is in the bottle. Cincoro and Teremana are made with real care and stand on their own merits. Others lean on marketing. To tell the difference, look past the celebrity and check agave maturity, cooking method, distillation, and whether the tequila is additive-free.
Who owns 818 tequila?
818 Tequila was founded by Kendall Jenner in 2021. The name refers to the area code of her home region in California. The brand produces blanco, reposado, and anejo expressions and has grown quickly, though it has drawn as much attention for its marketing as for the liquid itself.
Which celebrity tequilas are additive-free?
Teremana and 818 have both earned additive-free verification for their core expressions, meaning no glycerin, caramel color, or sweeteners are added. Casamigos, by contrast, is not additive-free. Because verification can vary by expression, it is worth confirming the specific bottle if additive-free status matters to you.